Last updated: 10 May 2026

This Privacy Policy explains how Swap On collects, uses and protects your personal information when you visit www.swapon.co.uk, buy from us, contact us, follow us on social media, enter a promotion, or otherwise interact with our business.

Swap On is a UK-based trading cards and collectables business. We sell trading cards, collectables, and related products online, including through our website and other selling or social platforms.

For the purposes of UK data protection law, Swap On is the “controller” of the personal information we collect and use.

Contact Swap On via email.

1. The information we collect

We may collect the following types of personal information:

Information you provide to us directly, such as:

your name
email address
billing and delivery address
phone number, where needed for delivery or customer service
order details
messages you send to us
details you provide when entering competitions, giveaways or promotions
information you provide when making a trade-in or swap enquiry

Payment information

Payments are processed through third-party payment providers. We do not usually receive or store your full payment card details, but we may receive confirmation that a payment has been made, along with transaction references and order information.

Website and technical information, such as:

IP address
browser type
device information
pages visited
how you interact with our website
cookie and tracking preferences

Social media and marketplace information

If you interact with us through platforms such as Instagram, TikTok, YouTube, eBay, Vinted, Whatnot or similar services, we may receive information connected to that interaction, such as your username, public profile details, messages, comments, purchases or enquiries, depending on the platform and your settings.

2. How we use your information

We use your personal information to:

Process and fulfil orders
Take payment and manage refunds
Deliver products to you
Respond to enquiries and customer service messages
Manage returns, issues or disputes
Assess trade-in or swap enquiries
Run promotions, competitions or giveaways
Send service messages about your order
Send marketing emails where you have signed up or where the law allows
Improve our website, products and customer experience
Protect our business from fraud, misuse or legal claims
Meet our legal and tax obligations

3. Our lawful bases for using your information

Under UK data protection law, we must have a lawful basis for using your personal information. The lawful basis depends on how and why we use it. The ICO explains that organisations must identify a lawful basis before using people’s personal data.

We usually rely on the following lawful bases:

Contract
We use your information to fulfil orders, arrange delivery, process payments, manage returns and provide customer service.

Legal obligation
We may need to keep certain records for tax, accounting, consumer law or regulatory reasons.

Legitimate interests
We may use your information to run and improve our business, respond to enquiries, prevent fraud, understand customer behaviour, promote our products and manage our relationship with customers, provided your rights do not override those interests.

Consent
We rely on consent where required, for example, for some types of email marketing or non-essential cookies. You can withdraw consent at any time.

4. Marketing

If you sign up to our mailing list, we may send you updates about new products, promotions, events, card drops, trade-in opportunities or other Swap On news.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

We may also promote Swap On through social media platforms. Those platforms may use their own data and advertising tools, which are governed by their own privacy policies.

5. Cookies and similar technologies

Our website may use cookies and similar technologies to make the site work, understand how visitors use it, improve performance and support marketing.

Some cookies are necessary for the website to function. Others, such as analytics or marketing cookies, may require your consent. The ICO provides guidance on cookies and similar technologies, including the need to give users clear information and obtain consent where required.

You can manage cookies through your browser settings and, where available, through our website cookie banner or cookie settings tool.

6. Who we share your information with

We only share personal information where needed to run our business, provide our services or comply with the law.

This may include:

website providers, such as Squarespace
payment processors
delivery and postage providers
email marketing providers
accounting or bookkeeping tools
marketplace platforms such as eBay, Vinted or Whatnot, where relevant
social media platforms, where you interact with us there
professional advisers, such as accountants or legal advisers
HMRC, regulators or law enforcement where legally required

We do not sell your personal information.

7. International transfers

Some of the services we use may process personal information outside the UK. Where this happens, we expect those providers to use appropriate safeguards to protect your information in line with UK data protection law.

8. How long we keep your information

We keep personal information only for as long as we need it.

As a guide:

order and transaction records may be kept for up to 6 years for tax, accounting and legal reasons
customer service messages may be kept for as long as needed to resolve the issue and maintain reasonable business records
marketing information is kept until you unsubscribe or ask us to delete it
competition or giveaway details are kept only for as long as needed to run the promotion and deal with any follow-up
website analytics information is kept according to the settings of the analytics or website tools we use

We may keep some information longer if required for legal, regulatory or dispute-resolution reasons.

9. How we protect your information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure or alteration.

This includes using reputable service providers, limiting access to personal information, using secure systems where available and keeping records only where needed.

No website, email system or online service can be guaranteed to be completely secure, but we take data protection seriously and aim to use your information responsibly.

10. Your rights

Under UK data protection law, you have rights over your personal information. These may include the right to:

access the personal information we hold about you
ask us to correct inaccurate information
ask us to delete your information
object to certain uses of your information
ask us to restrict how we use your information
ask for your information to be transferred
withdraw consent where we rely on consent

The ICO states that privacy notices should explain people’s information rights and how they can complain if they have concerns.

To exercise your rights, contact us at: Swap On email

We may need to verify your identity before responding.

11. Children’s information

Swap On sells trading cards and collectables that may appeal to younger collectors, but our website and sales channels are intended for use by adults or with the involvement of a parent or guardian.

We do not knowingly collect personal information from children without appropriate parental or guardian involvement. If you believe a child has provided us with personal information without permission, please contact us.

12. Complaints

If you have concerns about how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office, which is the UK regulator for data protection.

13. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.